Playing for Points Michelle Adams
Going out for some shopping? Don’t forget your point cards! These days in Taiwan, it seems that almost every store is offering a point rewards system. It encourages customer loyalty* in return for fun and free items or services. Convenience stores like 7-eleven offer a wide range of limited edition* figurines*, toys, and more. Some fast-food restaurants let you trade your points for ice cream, discounts, or buy-one-get-one-free bargains. Mister Donut gives you delicious donuts or decorated pens for your collected points. These stores introduce new reward items to keep customers coming back for more.
The Taipei City’s Department of Health has jumped on this trend by issuing Wellness* Cards. People collect points by getting vaccines*, volunteering, or participating in healthy activities like marathons. The points can be converted* into Taipei Zoo discounts or even an in-depth health checkup*. Nantou (南投縣) Country Library offers points to children who check out books and then turn in essays* or pictures about what they read. That’s one way to encourage kids to read!
A point system rewards both the business and the customer. It also motivates* people to start healthy habits or hobbies. There’s no telling* where your points will take you!
By Kay
Reference:
Live 互動英語3月號
Vocabulary
Loyalty (n.) 忠誠Limited edition 限量版Figurines (n.) 公仔;小雕像
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